Where do you place the WUNDERball displays in your stores?

On the counter by the checkout register. Almost always, a customer will pick one up and start looking at it, or at the very least start looking at the display box of balls.

How important has that placement been to your success?

100% crucial to have it visible and at the checkout area. For me, this is a non-negotiable. A few helpful but impulsive buys are great for the checkout area. I’m selective about what goes on the counter so as not to clutter up the space — I have my brightly colored box of WUNDERballs, some calming aids, and single poop bags. These three items seem to be the magic number for us. The owner of the company offers to replace my display boxes once they’ve become worn looking, since my box is always well stocked and looking fresh.

What kind of feedback do you hear most often from customers?

We always receive positive feedback and many customers return to purchase them for new pets or as gifts for their friends’ and families’ dogs. Some customers have a second home or a vacation home where they like to keep extras. If a dog loses one, the owner comes back for a replacement — they don’t switch to something else.

Have your employees become fans of the product as well?

Absolutely! Because they understand the benefits and value, they are easily able to communicate selling points to a customer and share their own personal stories — whether it’s their own dog, their roommate’s dog, or their parents’ dogs. They always have a story to share as well as photos. In the past, some employees have even had friendly competitions to see who can sell the most. They keep score and motivate one another.

What has surprised you most about the success of WUNDERball?

How many orders I have to place! We sell through these faster than any other item. It’s a fun, colorful product, but I value the safety and durability most of all. I’m not going to sell a product that I wouldn’t want for my own personal fur babies — whether it’s food, treats, or toys.

What advice would you give to another pet retailer thinking about bringing in WUNDERball?

Pet retail stores 100% need this product in their store and it will become a customer favorite. Yes, it is a little more expensive, but it is so much safer for your beloved pet and will not need to be frequently replaced.

Anything else you’d like other retailers to know?

WUNDERballs are a great interactive, safe, and fun toy that promotes repeat purchases. It’s a fun fetch toy and its unpredictable bounce can keep active dogs super busy — at home, parks, beaches, or lakes. If you are looking to increase impulse buys in your store, I would without hesitation encourage you to give WUNDERballs a try. You will appreciate the owner and company support and value their durable and safe product. But please, for the love… keep the box well stocked and place it near your checkout area. Train your employees on key talking points and have one on display, opened and ready to demonstrate. You won’t regret it. Happy selling!